Facebook arguably the most popular app in
a lot of major markets across the globe has been beaten by WhatsApp in terms of
popularity which has surpassed it in terms of monthly active users. According
to a report released by analytics firm App Annie, the chat app overtook
Facebook last September. While the
report doesn’t provide specific numbers, both the apps have nearly 200 million
monthly active users in January 2018, CEO Mark Zuckerberg said, “WhatsApp had
nearly 1.5 billion monthly users at that time.”
In an email, App Annie conveyed to TNW,
that India was the top market in terms of active users for WhatsApp followed by
Brazil, Mexico, Turkey and Russia.
However, WhatsApp’s growth is not just due
to developing markets, its simplicity and end to end encryption made it to the
top app in terms of engagement in UK and Canada also.